Kidding Around

Kidding Around is a cherished Flatiron District toy store with decades of history delighting New York City families. The store carries a thoughtfully curated selection of educational toys, games, arts and crafts, and gifts for children of all ages — with an emphasis on quality, creativity, and the joy of play that big-box retailers simply can't replicate.

Puzzles are a strong category at Kidding Around, with a well-chosen range of titles spanning young beginners through older children and adults. The store's knowledgeable, attentive staff make the shopping experience genuinely enjoyable, and the inviting atmosphere ensures that finding the right puzzle is as fun as solving it. For NYC families looking for an independent toy store with real character, Kidding Around is a classic.